Geico http://www.janestown.net Thu, 09 Nov 2017 11:03:50 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.3 tax time for hipsters: h&r block commercial appealing to (or mocking) bike culture? http://www.janestown.net/2011/01/hr-block-commercial-appealing-to-or-mocking-bike-culture/ http://www.janestown.net/2011/01/hr-block-commercial-appealing-to-or-mocking-bike-culture/#comments Mon, 17 Jan 2011 06:35:36 +0000 http://www.janestown.net/?p=661 This H&R Block commercial is weird on many levels. The whole bike fetish/lifestyle thing, for one, seems an odd example for enacting a fake-free sales pitch (I’m sure there’s some name for it in advertising), and for the K-mart of tax returns?! I don’t get it. Are they appealing to this small hipster audience – the kind of person who writes in a related thread (after listing all of its stats including its $1100 price tag!): “I actually enjoyed seeing a bike not being marginalized in mainstream communication.” – or mocking them? Maybe they’ve just got the market so cornered that like Geico they can do whatever they want. Unlike Geico, however, this ain’t funny or clever.

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